Press Releases
Exciting things are happening at Crossroads Point Business Center®. Read our press releases to learn about the ribbon cuttings for new businesses and community events hosted at the development like the Patriot Day Flag Memorial displays. Will the opening of your business at Crossroads Point® be our newest press release?
February 15, 2024
By Elizabeth Hadley
Article Courtesy of KMVT/KSVT
Building Rendering Courtesy of Flat Iron Public Market
A food hall in Jerome hopes to bring local food options to the people of Southern Idaho, it’s called Flat Iron Public Market.
If you don’t know what a food hall is, it’s a sprawling market that showcases a variety of local mini-restaurants and food vendors all under one roof.
Rick Ryerson is a local man who became interested in opening up a food hall in Jerome, at the Crossroads Point Business Center®, next to the Valley Wide Country Store on Highway 93.
He says he wanted to create a place for locals, and people passing through, to visit and get high quality, delicious food that highlights the Idaho food scene.
He is working on gathering more tenants to be a part of his hall right now, and so far he has Mason and Vine, Sisters Blues and Q BBQ Restaurant, as well as a coffee roaster to name a few, but they have room for more places who are interested in joining.
“We have kind of a western barn appearance and it’s right on the intersection so it’ll be very visible, within the food hall we wanted to make it Idaho centric, we wanted to have things you don’t find at Albertsons and other venues,” said Rick Ryerson, the owner of Flat Iron.
The first floor will be the food hall and market, which he hopes will also include a brewery.
The second floor is going to be a steak house called Tomahawk, and he will work with local cattle producers to get the best quality of meat available in a more high scale way.
He would also like to create a second phase where people can learn about all that goes into food processing and producing.
“Giving a voice to our agriculture, aquaculture industry here, and it’s good for work force recruitment, we have a lot of elements that will contribute to it’s success,” said Ryerson.
The location is at Crossroads Point®, right next to the Valley Wide Country Store on Highway 93.
He expects construction to begin in the next few months with blasting for the basement.
If you are interested in learning more, visit the Flat Iron Public Market website or call (760) 310-8505 to speak with owner Rick Ryerson.
Copyright 2024 KMVT. All rights reserved.
September 7-13, 2023
August 31, 2023
Crossroads Point® is home to a Patriot Day Flag Memorial display, September 7-13, 2023. A special 9/11 Memorial Program will be held on Monday, September 11th beginning at 10:30 am. During the free week-long community event, 3000 American flags stand proudly, each echoing the heartbeat of a nation forever changed.
The display honors those that lost their lives on September 11, 2001, and is dedicated to the men and women who defend our freedoms each and everyday. The living memorial serves as a patriotic tribute to the strength and unity of all Americans.
| 9/11 Memorial Program Monday, September 11th • Starting at 10:30 am |
|---|
• Keynote Speaker: Idaho Lt. Governor Scott Bedke |
The breathtaking display is free and everyone is welcome! We invite you to come and immerse yourself in this sea of memories, as we renew our promise to never forget. Come stand with us. Remember with us.
Crossroads Point Business Center® is located at the junction of US Highway 93 and Interstate 84 in Jerome County, ID. Take I-84 exit 173 onto US-93 towards Sun Valley, traveling half of a mile north of the intersection. Look for the Crossroads Point® sign and turn towards the Valley Wide Country Store at the stop light. The Crossroads Point® 9/11 Memorial Program will take place west of the Patriot Day flags.
We offer a heartfelt thank you to the Jerome High School football team for their help putting up the 3,000 American flags, and ALL the volunteers for the 2023 Patriot Day Flag Memorial and the 9/11 Memorial Program! We couldn't hold this event without their support. Thank you!
Crossroads Point® has previously hosted nine Patriot Day Flag Memorials (2005, 2006, 2009, 2011, 2013, 2015, 2017, 2019, 2021). We are proud to be part of this event that strives to keep alive the memory of all those that lost their lives and to remind everyone that freedom is not free!
The 3' x 5' American flags used during the 2023 Patriot Day Flag Memorial can be purchased for $40.00. The proceeds will go to the Jerome American Legion Post 46, Veterans of Foreign Wars, and the Northside Military Museum. To purchase a flag, contact Blair Crouch.
If you or your organization is interested in volunteering/sponsoring an upcoming Patriot Day Flag Memorial, please contact Blair Crouch.
August 3, 2022
We are excited to announce that Jersey Mike's Subs is now open inside the Valley Wide Country Store at Crossroads Point®!
What makes a Jersey Mike's Sub made to order sandwich so good? It's the high quality ingredients of course! Each and every sub they make features meats and cheese sliced in front of you, store baked bread, and authentic flavor served with a smile!
Don't forget to order your sandwich "Mike's Way," with sliced onions, shredded lettuce, tomatoes, oregano, and salt, or with "The Juice," a mixture of red wine vinegar and olive oil.
Have an event or party coming up? Jersey Mike's catering is sure to please. Choose from subs by the box, subs by the bag, or personal boxed lunches. Don't forget the dessert! The cookie and brownie trays are the perfect finale to any type of gathering.
Jersey Mike's Sub is a welcome addition and just one of the exciting businesses coming to Crossroads Point®!
Jersey Mike's Sub
Open: 7 Days a Week, 10am - 9pm
Order Online: https://www.jerseymikes.com/43008/jerome-id
Phone: (208) 825-1794
Address: 393 Crossroads Point Blvd. Jerome, ID 83338-5417
Patriot Day Flag Memorial Display
September 8-14, 2021
September 7, 2021
In solemn remembrance of the 20th anniversary of the 9/11 terrorist attacks, Crossroads Point® is hosting a Patriot Day Flag Memorial display September 8-14, 2021. Come and experience the Patriot Day Flags while they are on display at this free week long celebration.
There will be a special Patriot Day Program on Saturday, September 11th at 11:00 am. The event will be held by the flagpole at Crossroads Point®. Everyone is welcome.
The Patriot Day Flag Memorial features more than 3000 3' x 5' American flags standing in perfect rows. The display honors those that lost their lives on September 11, 2001, and is dedicated to the men and women who defend our freedoms each and everyday.
Crossroads Point Business Center® is located at the junction of I-84 and US 93 in Jerome County. (Interstate-84 Exit 173, by the Comfort Inn and Suites Hotel at the US 93/I-84 interchange)
Crossroads Point® has previously been home to eight Patriot Day Flag Memorials (2005, 2006, 2009, 2011, 2013, 2015, 2017, 2019). The Patriot Day Flag Memorial serves as a powerful tribute to the strength and unity of all Americans. We are proud to be part of this event that strives to keep alive the memory of all those that lost their lives and to remind everyone that freedom is not free!
Flags used during the 2021 event may be purchased for $30.00 with proceeds going to the Jerome Historical Society. For more information about the Patriot Day Flag Memorial display, contact Blair Crouch at (208) 324-6644 or by email at blair@crossroadspoint.com.
June 11, 2021
IT’S TIME TO CELEBRATE!! Bish’s RV of the Magic Valley is finally in our brand-new dealership by I-84 at Crossroads Point® and it’s time to party!! For 3 days only, June 10-12, we are throwing the BIGGEST Grand Opening Sales Event EVER!! Bounce House, Free Lunch and in store giveaways!
Don’t miss out on the official ribbon cutting June 11 at 11:30 am! Everyone is welcome!
Come for the food, fun, and AMAZING prizes!
About Bish’s RV
Bish’s RV offers a HUGE selection of new and pre-owned RVs from a wide range of manufactures including Dutchman, Grand Design, Jayco, and Keystone. With a minimum down payment and approved credit, you’ll be out on the road enjoying your new or used RV in no time!
When it comes to you and your RV, only the best service and care is desired. The Service Department at Bish’s RV strives to only provide you with the success in knowing you came to the best place for the job.
Bish’s RV is dedicated to giving you the best experience we can from start to finish. With these promises and a factory trained team that has been serving our customers since 1991, we are sure that you will be pleased with our service & experience.
- FREE Yearly Winterization – Valid at any Bish’s location.
- Priority Service – We service what we sell & our customers come first.
- Exclusive Diamond Club Membership offering the highest level of products and service.
- Best Value Guarantee – Find a lower price on the same unit with the benefits and options, we’ll beat their deal.
For over 30 years, Bish’s RV has expanded from its original location in Idaho Falls, ID, to a thriving group of 12 dealerships with locations in Idaho, Iowa, Montana, Nebraska, Utah, and Wyoming. We’re a different kind of RV dealership dedicated to helping families find the perfect RV to help them create memories that will last a lifetime, while also delivering exceptional customer service and treating each customer like family.
So, no matter where you live, no matter where you camp, no matter which highway you may travel, you are an important part of the Bish’s RV family. This is “Where Memories Begin!”
More information, visit our website: bishstwinfalls.com.
Update with Associate Dean and Director of UI Extension, Barbara Petty
January 28, 2021
By Jessica Machado
Article and Photo Courtesy of University of Idaho Center for Agriculture, Food and the Environment
A new year means a new sign for the highly anticipated Discovery Center Complex — the outreach and education center affiliated with the Idaho Center for Agriculture, Food and the Environment (CAFE). In January 2021, the University of Idaho installed a sign marking the future location and plans for the agricultural learning center complex at Crossroads Point® in Jerome.
I recently had the pleasure of sitting down to chat more about the Discovery Center with Barbara Petty, associate dean and director of UI Extension. Our conversation covered some about Barbara, who herself comes from a deep-rooted background in agriculture. Her niece is currently the 7th generation running their family row crop production farm in eastern Colorado. To really understand agriculture, you need to experience it — and the Discovery Center is hoping to provide an opportunity for the public to do just that.
With the Idaho CAFE Research Dairy project well underway, Barbara shared that the Discovery Center will provide a window into Idaho agriculture.
“In addition to talking about the research conducted at CAFE, this is a wonderful opportunity to educate the general public about where food comes from and communicate the health benefits of Idaho food products along with the contributions Idaho agriculture makes in our state’s economy. We also want to recognize the reach of our Idaho agriculture products as they don’t just stay in Idaho but emphasize the impact our farmers and ranchers are having on feeding the world.”
Once U of I acquired the location for the CAFE Research Dairy (Rupert), the hunt was on for a perfect location for the Discovery Center Complex. It just so happened, thanks to a lot of hard work from community partners, that the ideal location existed in Jerome — a spot perfect for tourism. Located at the crossroads intersection on I-84 and Highway 93, the Discovery Center Complex will sit at the second busiest intersection in Idaho.
Barbara explained some of the design concepts for the complex which include not only educational components, but also office spaces, dormitory lodging, research facilities to accommodate local and traveling scientists with current projects, and an animal pavilion. Visuals of the center (an example can be seen on the current sign at the proposed location) include buses carrying school-aged students and other groups pulling up to the facility for educational purposes. The hope is that not only tourists, but schools, 4-H clubs, FFA groups and the like will be able to utilize the facility and all its amenities.
“It is a huge project, and large group effort, as many people are involved to ensure the facility accurately represents Idaho agriculture. We currently are in the fundraising and design concept stage and once a few more dollars are lined up, the next phase of drawings will begin.”
Barbara also shared with me the overall inspiration for the designs for the facility came from multiple like-purposed agricultural facilities such as the Tillamook Creamery visitor center and Fair Oaks Farms. Both of which Barbara and other Discovery Center committee members had the opportunity to tour. The renderings and conceptual designs have been drawn up with lots of amenities complementing those found at other agricultural learning facilities to appeal to all different sectors of the general public.
At this time, there is no set ground-breaking date for the Discovery Center as it is still in the beginning stages and fundraising process. Barbara assured me that once the proper funding is secured and approvals are in place, construction will begin.
As we concluded our conversation, Barbara had one final comment to the community:
“We would love if people could help spread the word, the enthusiasm and the excitement for what is going to be happening both with CAFE’s Discovery Center and Research Dairy. We have been talking about having a CAFE project for many, many, many, years and to see it all start to come into existence is just so exciting. I hope the community will join us in the excitement and support the ongoing CAFE projects.”
More information on the project is available at https://www.uidaho.edu/research/entities/cafe.
September 17, 2020
By Alex Grant
Article Courtesy of
KIVITV Idaho News 6.
JEROME, Idaho — North Canyon Medical Center has continued its expansion into the Magic Valley by opening its new Jerome clinic. North Canyon already has two other clinics in Buhl and Twin Falls.
The new clinic is in Heritage Plaza at Crossroads Point® and will prioritize quick care and pediatrics.
"For well-child checks, they would come in for coughs and colds. Flu season, we'll be doing COVID testing as respiratory season starts to come around. Vaccines, and we even do some outpatient procedures as well," says Dr. Ryan Turner, the new clinic's pediatrician.
For quick care, North Canyon partnered up with Physicians Immediate Care in Twin Falls to assist in treating issues that need to be dealt with as soon as possible.
"We treat the very young to the very old. From your pink eye's, your sore throats, we're going to have X-ray on sight so we will be able to do some orthopedic care. There is going to be a procedure room for lacerations, ingrown toenail," said co-owner of Physicians Immediate Care Johnathan Pittard.
Although the primary focus will be on pediatrics and quick care, the clinic will offer other resources that stem from what patients can receive at the main campus in Gooding.
"We'll also have our general surgeon, Dr. Nicolas Hayes. Dr. Cory Bates, our urologist, will be joining us. Dr. Kyle Grooms, a hand surgeon and then Dr. Toby Anderton and Mitch Robinson from our Twin Falls clinic, will also be covering patients here as well," said J'Dee Adams, North Canyon's CEO.
The clinic will also provide an addiction rehabilitation service that will occupy the second and third floors, but that's not expected to be ready until sometime in November.
There will be 15 employees working in the new clinic, with some coming from within North Canyon. Those numbers are expected to grow as more of the clinic becomes accessible.
The plan to expand to Jerome has been in the works for a couple of years and having to fight through COVID to build the facility has a lot of those involved eager to serve the area.
"With the expansion of healthcare in the Magic Valley, it gives people options, and our goal here at North Canyon is to be their first option," said Turner. "We just really believe in the service and the care that we give, and it makes it that much more exciting to be able to expand from Twin into the Jerome area," said Pittard.
"Ultimately, it's awesome to be seeing the team come together, and we look forward to being able to take care of the patients," said Adams.
Clinic hours for pediatrics will be Monday through Friday 8 am to 5 pm. The quick care is open 8 am to 7 pm, seven days a week.
For more information contact: Alex Grant, alex.grant@kivitv.com
May 18, 2020
NCMC fulfills decade-long legacy to expand into Jerome
Jerome, Idaho: North Canyon Medical Center announced this morning the opening of a clinic in Jerome County.
The clinic will be in The Heritage Plaza at Crossroads Point Business Center®, 491 Heritage Dr., in Jerome, and is scheduled to open this fall.
The Heritage Plaza building duplicates the original Jerome Northside Inn that was built in 1910 and torn down in 1968. The Heritage Plaza has become available for development because of the recent purchase by A. Scott Jackson and Arlen B. Crouch. Scott Jackson commented, “We are excited to have the North Canyon Jerome Clinic locating in this beautiful replica of the Northside Inn and bring more medical services to the Jerome area.”
North Canyon’s CEO, J’Dee Adams, is looking forward to the expansion into Jerome. “We are committed to adding additional locations, throughout the Magic Valley, to better serve our patients. Over the years, we have had a growing number of patients traveling to our main campus in Gooding, from across the Magic Valley, for healthcare services. Watching this growth, we began plans to bring our high-quality services closer to them. Last year we opened a family medicine clinic in Buhl, an orthopedic clinic in Twin Falls, and this fall we will open our clinic in Jerome. Our personalized approach to care has shaped our vision for the future and we want to be your first choice for healthcare,” he stated.
North Canyon Jerome Clinic will be home to a variety of health care services including:
- North Canyon Pediatrics - Dr. Ryan Turner joins the North Canyon family
- Urgent Care
- Radiology - x-ray
- Laboratory - On-site lab draws and point of care testing
- Orthopedics
- General Surgery
- Urology
For more information contact: Shellie Amundson, (208) 934-9884, shellie.amundson@ncm-c.org
September 10-16, 2019 • Hosted by Crossroads Point®
September 7, 2019
The public is cordially invited to attend the Patriot Day Flag ceremony on Wednesday, September 11, 2019 at 11:00 am at the Crossroads Point Business Center®, located at the junction of I-84 and Highway 93 in Jerome County.
The Patriot Day Flags will be up on Tuesday, September 10th and will come down Monday, September 16th. Crossroads Point® is again sponsoring “Patriot Day,” featuring 3000 American flags standing in perfect rows in remembrance of those who lost their lives on September 11, 2001 and to honor the service men and women who are serving our country.
The community is welcome to come and experience the Patriot Day Flags while they are on display. A formal ceremony will take place Wednesday, September 11th at 11:00 am. There will be a short program reminding us that freedom is not free and may we never forget!
The Northside Military Museum and the Jerome Historical Society will be providing volunteers for the event. Flags are available for sale for $30.00, with the proceeds going to these fine organizations. If you have any questions, please contact Blair Crouch at (208) 324-6644 or visit our Patriot Day page.
July 25, 2019
MOSCOW, Idaho — The Idaho Center for Agriculture, Food and the Environment (CAFE) advanced another major step this month with the acquisition of a site for an education and outreach complex at the Crossroads Point Business Center® near Jerome, ID.
The 6 acres purchased by the University of Idaho is located in Jerome County along U.S. Highway 93 and north of the intersection of Interstate 84. The property will accommodate a public visitor center, faculty offices, laboratories, classrooms and housing linked to CAFE.
“This purchase marks an important advance in realizing the overall goal of the Idaho Center for Agriculture, Food and the Environment,” said Michael P. Parrella, dean of the College of Agricultural and Life Sciences. “CAFE will help Idaho’s important dairy industry, and the broader agricultural and business communities in the state by improving their sustainability so they remain a vital foundation of Idaho’s economy.”
The purchase marks the second major step this year toward realizing the creation of the nation’s largest research dairy. U of I and the Idaho Dairymen’s Association purchased property from the Whitesides family in February that will serve as the location for a 2,000-cow research dairy. That property is near Rupert in Minidoka County.
Plans call for the CAFE Discovery Complex to partner with collaborating organizations to tell the story of Idaho agriculture. The plan was endorsed by the Idaho Dairymen’s Association, Idaho Farm Bureau Federation, Jerome 20/20 and other groups.
Jerome County officials and agricultural interests have long sought greater university involvement in the region’s vital dairy industry. The energy and leadership provided by Jerome 20/20 has been extraordinary and valued, Parrella said.
Arlen B. Crouch, owner of the Crossroads Point Business Center®, looks forward to future development of the site.
“We are excited by this commitment from U of I to expand both its research and education opportunities here, and to help our region tell the story of agriculture, our most dynamic economic force,” Crouch said.
The Idaho State Board of Education previously approved the sale, which closed in mid-July.
Another major component of the Idaho CAFE project will involve enhanced food processing education and research opportunities in the Magic Valley in a partnership with the College of Southern Idaho in Twin Falls.
More information on the project is available at https://www.uidaho.edu/research/entities/cafe.
New Sawtooth National Forest Headquarters at Crossroads Point®
May 15, 2018
With Smokey Bear on hand, the U.S. Forest Service held a ribbon cutting and open house to welcome the public to the Sawtooth National Forest’s new headquarters at Crossroads Point® on May 15th.
The new 19,000+ square-foot facility will house the Sawtooth National Forest Supervisor’s Office and be home to a “Hotshot” firefighting unit.
“Through advanced planning and creative thinking between General Services Administration and U.S. Forest Service, we set out to build a facility that would be cost-effective and meet long-term needs,” said Tiffany Hixson, GSA’s acting regional administrator for northwest/arctic region.
The new headquarters replaces their building of nearly 32 years on Kimberly Road in Twin Falls ID, and allows them to more efficiently manage the forest.
The Sawtooth National Forest is located in South and Central Idaho. It includes the Minidoka Ranger District, Fairfield Ranger District, Ketchum Ranger District and the Sawtooth National Recreation Area. It encompasses 2,071,499 acres and is managed for multiple use. There are 4 ski areas and 3 designated Wilderness Areas.
For additional information about the Sawtooth National Forest, visit their Website or Facebook page.
September 6-13, 2017 • Hosted by Crossroads Point®
September 6, 2017
Crossroads Point® is host to the 2017 Patriot Day Flag Memorial display. 3000 3’ x 5’ American flags stand 8 foot tall and in perfect rows in remembrance of those who lost their lives on September 11, 2001. The display honors the men and women who serve our country.
A formal ceremony will be held Monday, September 11th at 11:00 am. There will be a short program reminding us that freedom is not free and may we never forget!
This community event runs September 6-13, 2017 at the Crossroads Point Business Center® in Jerome, ID (Exit 173 at the US 93/Interstate-84 interchange). Everyone is welcome.
Flags are available for purchase with the proceeds going to the Northside Military Museum and the Jerome Historical Society. Volunteers from these organizations will be on hand during the event. For more information, please contact Blair Crouch at (208) 324-6644 or visit our Patriot Day page.
August 1, 2016
Article Courtesy of Heather Kennison (hkennison@magicvalley.com), Times-News
Photo Courtesy of Drew Nash, Times-News
JEROME — The inside of the Heritage Plaza building looks very close to what it did when building was completed seven years ago.
Bare beams and flooring lay concealed from the outside by an eye-catching grand exterior, complete with towers and a wrap-around terrace. Still, one can see the makings of what a finished interior will look like — an elevator shaft, here, bathrooms, there, and offices on all three floors. But while the initial building completion was met with fanfare, the structure reminiscent of the old North Side Inn seems to be frozen in time.
Soon, that could change. The owners have stepped up their efforts to sell or lease the building at Crossroads Point® in Jerome County. Meanwhile, nearby construction lies as evidence that the economy isn't what it was back in 2009 when Heritage Plaza was built — and managers say there’s more to come within the next year or so.
“Things have changed,” Crossroads Point® owner and developer Arlen B. Crouch said. “It’s the best location out there.”
Upcoming Development
Having welcomed Watkins Distributing back in January, the business center will soon include a completed Rush Truck Centers commercial truck dealership and a Valley Country Store and gas station.
“We’ll be completed probably the first week of September,” Rush Truck Centers Regional General Manager Jorgan Peterson said.
The company will shift operations from its downtown Twin Falls dealership to Crossroads Point® later that month, and bring in another six to 10 employees. Peterson said Rush Truck Centers needed more space, newer facilities and a better location for access and visibility. Its downtown building is up for sale.
An 11,000 square-foot Valley Country store is scheduled to open in January 2017, said Valley Wide Cooperative Chief Operating Officer Donn Bordewyk. The station will offer Phillips 66 gasoline and is located across from the Flying J.
“We think we’re going to have a very easy, in-and-out fueling center,” he said.
The travel center is larger than other Valley Country Stores, but will not carry the farm supplies, Bordewyk said. It will hire about 40 employees.
Crossroads Point® is a roughly 500-acre planned unit development, general manager Blair Crouch said. The 250-acre first phase is about 35 percent sold out. There’s “not much retail yet, but that’s in the making,” Blair Crouch said.
Arlen Crouch, Blair Crouch’s father, said he has three more deals about ready to close. According to the Crossroads Point® website, Western League LLC and Animal Health International will also be coming soon.
Waiting it Out
The Crouch family has owned the property at the northwest corner of Interstate 84 and U.S. 93 for 22 years. For several years, the developers worked on getting everything lined up. Crossroads Point® had its own well, which it gave to the city of Jerome in exchange for getting water and sewer service.
Arthur Brown, planning and zoning administrator for Jerome County, said it’s beneficial that the development is on the city’s systems in several ways — including fire suppression and concerns with a septic system going into the area that’s naturally rocky.
If a hotel wanted to go in on a well, it probably wouldn't be able to without working with the Department of Environmental Quality, Brown said.
Crossroads Point® is an urban renewal district in Jerome County, he said.
“Commercial development for a county is always good,” Brown said.
With those agreements in place, the business center welcomed its first facility in 2006, Fed-Ex Ground. It’s had several others come in since, including a Comfort Inn & Suites, Subway, Intermountain Gas Co., Pella Windows and Doors, and Fastenal.
But in 2008, the economy took a downturn.
“That slowed down everybody,” Arlen Crouch said. “We did like everyone else, we waited for it to be over.”
The following year, initial construction finished on Heritage Plaza, a 14,000 square-foot office building that was to be prime property located next to a St. Benedicts hospital.
“The hospital was supposed to start construction the same month,” said owner Lori Dragt of Dragt Construction.
Her company had constructed the building that’s now home to Pella Windows and Doors, and Fastenal, just the previous year.
“That building sold within 30 days,” she said.
The Dragt's originally had some other property at Crossroads Point®, but traded that to the developer in exchange to the more attractive property next to the promising new hospital, Dragt said.
But the hospital never came, and the 30 or so acres its company owns at Crossroads Point® sits empty next to the picturesque Heritage Plaza.
Like Arlen Crouch, Dragt waited out the storm of the Great Recession. Then, about four years ago, her husband became disabled in a car crash.
“That kind of took us off the map for a while,” she said. “Between the economy and his accident, we lost a lot of years.”
It wasn't until about a year ago that Dragt Construction began to seek interested parties to buy, rent or rent-to-own the property. The Heritage Plaza building is unique from Jerome offices in that it has 11 separate suites, she said.
Blair Crouch believes things are picking up, and is going to take a hand in trying to find tenants or owners for Heritage Plaza.
“Based on the phone calls and people I’m dealing with, things are getting better,” he said.
Dragt also has a positive outlook, as recent developments such as a street light and Valley Co-Op’s store, could make the area more of an attraction for business.
“It’s time to really look at the Crossroads Point Business Center® again,” she said.
December 2, 2015
Article Courtesy of Joey Martin, KMVT-KSVT
A familiar face in trucking broke ground on its newest facility in the Magic Valley on Wednesday.
For 50 years, Rush Truck Centers has been dedicated to exceeding customer expectations. Specializing in medium and heavy truck sales, Rush also handles the sale of parts and service.
With more than 100 locations across the nation, Rush Truck Centers decided that Crossroads Point® in Jerome was the best site for their newest location.
"We wanted something off of I–84. All of our locations are, or the majority of our locations. We try and place strategically along highways or near highways for easy access to our customers. That's why we chose the Jerome area. We had looked at an exit down farther and it just didn't work. It's not where we wanted to be and luckily this opportunity and this development opened up right when we were looking to have a new facility," said Jorgan Peterson the Regional General Manager of Rush Truck Centers
While Wednesday was the official ground breaking, crews have already begun work to erect the new 30,000 square foot building. The company expects to add roughly 20 jobs to the market in the next few years. And if all goes according to plan the new facility should be up and running in late spring of 2016.
September 8-15, 2015 • Hosted by Crossroads Point®
September 8, 2015
Crossroads Point Business Center® is once again host to the Patriot Day Flag Memorial Display. 3000 3’ x 5’ American flags stand 8 foot tall and in perfect rows and columns to honor the lives lost in the terrorist attacks on September 11th 2001. The living memorial is a patriotic tribute to the strength and unity of Americans, celebrating the men and women who defend our freedoms.
The breathtaking display of patriotism and unity is free to all who wish to participate and unite together from the heartache of a nation attacked. Everyone is welcome.
This community event runs September 8-15, 2015 at the Crossroads Point Business Center® in Jerome, ID (Exit 173, by the Comfort Inn and Suites Hotel at the US 93/Interstate-84 interchange).
A special Patriot Day celebration will be on Friday, September 11th at 10:00 am. The public is invited to this program. This will be held by the flagpole at Crossroads Point®.
The flags can be purchased for $30.00. A portion of the proceeds will go to the Jerome Historical Society. For more information about the Patriot Day Celebration or the Flag Memorial display, visit our Patriot Day page or call Blair at (208) 324-6644.
August 1, 2015
Article Courtesy of Charlie Correll, North Side Journal
Even though there was an unexpectedly larger turnout then invited, approximately 60, everyone was more than welcome at the groundbreaking for Watkins Distributing on July 29 at Crossroads Point® (and there were more than enough refreshments).
Jerome 20/20 made the official announcement for the new distribution facility. Other speakers included Jerome County Commission Chair Charlie Howell and Arlen Crouch. Mitch Watkins, Owner and General Manager said, “An 11,000 square foot facility will be built as a cross-docking distribution center, servicing the entire Magic Valley and Wood River Valley.”
In 1988 Mitch and Tony Watkins purchased a small beverage distribution company in Twin Falls. Watkins Distributing now covers most of the State of Idaho with locations in Southern, Eastern, and Northern Idaho. Today, the primary warehouse facilities are located in Idaho Falls and Hayden, with two other locations serving as distribution centers in the Magic Valley and Lewiston, Idaho.
The company, still family owned, employs over 120 employees in Idaho and contributes over $70 million to Idaho’s economy annually. “We have enjoyed our 28 years in Twin Falls and have been a vital part of that community and will remain to be. The new facility will enhance our ability to reach our customers more easily and will improve our level of service to the market,” Watkins said.
Larry Hall, Executive Director, Jerome 20/20, said that “The Highway 93 corridor is seeing more and more development. With Crossroads Point Business Center® directly adjacent to the Highway 93 and I-84 exit, it serves as a unique hub for transportation and distribution of all types.”
“It is exciting to have Watkins Distributing expand their business to Crossroads Point Business Center®. We are confident our location will enhance their great service to the Magic Valley,” stated Arlen B. Crouch, owner of Crossroads Point Business Center®.
Anyone driving Highway 93 will notice the increased construction activity. The large pile of crushed rock north of Subway will be used for the foundation of the new Valley Country Store building, which will be on a 5 1/4 acre parcel and the building will cover 12,000 square feet.
Scott Jackson Trucking is doing the excavation work with blasting by Lafferty. Two rock crushers are on site to crush the lava rock boulders into usable gravel sized rock along with other large pieces of excavating equipment. “The construction by Starr Corporation of the new facility is to be completed late 2015 or early 2016,” said Watkins.
April 15, 2015
Intermountain Gas Company was welcomed into their new Sawtooth District Headquarters and Maintenance Facility at Crossroads Point® by members of the Jerome, Mini-Cassia and Twin Falls Chamber of Commerces during a ribbon cutting and open house on April 15th.
Intermountain Gas Company moved their facility from Blue Lakes Blvd in Twin Falls to Crossroads Point® in order to have a more centralized location to service their customers throughout the region. Sawtooth District manager Jim Capps said, "When we built the headquarters in the 1960s, we were on the edge of town. Now that Blue Lakes is a retail center, it makes it difficult to operate on a customer service basis."
“When we dig up and repair third party damages, for gas lines and stuff like that, it’s just going to be easier to service people,” Capps said. “We move big equipment, backhoe trailers, dump trucks and construction equipment."
Intermountain Gas Company's new facility on a 2.5 acre lot at Crossroads Point® provides them with immediate access to I-84 and US 93, allowing them to respond quicker to service calls and offering a more convenient location for many of their customers.
Intermountain Gas Company provides natural gas distribution to approximately 320,000 residential, commercial and industrial customers in 74 communities in southern Idaho.
September 5-16, 2013 • Hosted by Crossroads Point®
September 5, 2013
Crossroads Point Business Center® is once again hosting a Patriot Day Flag Memorial featuring thousands of 3' x 5' American flags standing 8 foot tall in perfect rows and columns. These flags serve to honor those who defend our freedoms and remind us of the lives lost in the terrorist attacks on September 11th 2001. The living memorial is a patriotic tribute to the strength and unity of all Americans.
This breathtaking display of patriotism and unity is free to all who wish to participate and heal together from the heartache of a nation attacked. Everyone is welcome.
The Patriot Day Flag Memorial community event runs September 5 - 16, 2013 at the Crossroads Point Business Center® in Jerome, ID (Exit 173, by the Comfort Inn and Suites Hotel at the US 93/Interstate 84 interchange).
A flag may be purchased for a $30.00 donation. Donations will go to the Jerome Historical Society.
For more information about the Patriot Day Celebration or Flag Memorial display, visit our Patriot Day page or call Blair at (208) 324-6644.
March 20, 2012
Article Courtesy of Steve Kadel (skadel@magicvalley.com), Times-News
JEROME • Warner Truck Centers opened a Freightliner dealership three weeks ago in the Crossroads Point® development just north of Twin Falls and is already looking ahead to expansion.
The new 62,000-square-foot building near the intersection of Interstate 84 and U.S. Highway 93 employs 43 people. "We anticipate doubling that within the next couple of years," said Steve Swope, the local general manager.
Although the company sells Freightliner trucks and Sprinter Vans made by Mercedes Benz, much of the business is devoted to servicing all makes of trucks. The facility includes a 70-foot paint bay, 18 mechanical bays and another 15 body, trailer and tank repair bays.
There's also a computer-controlled alignment machine and a fast lube pit. A 7.5 ton bridge crane spans the length of two shops to remove engines from trucks and perform other tasks.
Warner Truck Centers, based in Salt Lake City, seized the chance to move into southern Idaho in July 2010 when the company bought Southern Idaho Freightliner from Orlan Stearns. On top of purchasing the dealer agreement with Freightliner and existing business equipment, Warner has added another $100,000 worth of shop equipment, according to Swope.
"We had our eye on this because of easy access to the freeway," Swope said. "A lot of our business is freeway traffic."
Warner Truck Centers CEO Bart Warner called the site "the perfect location to build a world-class facility to serve the medium and heavy truck industry."
Most of the shop's workers, including Swope, were employed by the previous owner. Warner has added five extra employees, Swope said.
He noted the facility carries more than three times the inventory of parts that Southern Idaho Freightliner had in stock. In addition, driver amenities such as a lounge with cable TV, recliners, showers, a workout area and quiet room for reading or relaxing have been added.
"Truckers can take a break while their truck is being worked on," Swope said.
The facility sits on 10 acres and Swope said another 8.5 adjacent acres also have been purchased.
"We have plenty of area for growth," he said. "We're here for the long run."
Warner Truck Center currently operates at Crossroads Point® as Premier Truck Group of Twin Falls.
Crossroads Point Business Center® and the Jerome Chamber of Commerce
September 9 - 19, 2011
September 9, 2011
Crossroads Point Business Center® and the Jerome Chamber of Commerce are pleased to announce there will be on display thousands of American Flags at the Crossroads Point Business Center® from September 9th to September 19, 2011. Located at the junction of I-84 and US 93, these flags are flown to remember the victims of 9/11/2001 and honor the men and women everywhere who have or are defending our freedom in the United States of America.
Arlen B. Crouch, owner of Crossroads Point® said, "We are pleased to be able to once again present this beautiful and stirring display of 3000 American Flags. We do not want to ever forget 9/11/2001 and hopefully this presentation will help us all remember that our freedom is not free."
You are invited to come visit and walk through the flags at no charge.
Crossroads Point® is located at the intersection of Interstate 84 and Highway 93 in Jerome County, ID. Call Crossroads Point® at (208) 324-6644 for more information.
September 9-19, 2009 • Hosted by Crossroads Point®
September 4, 2009
Crossroads Point Business Center® is once again hosting a Patriot Day Flag Memorial display with over 3000 flags. These 3' x 5' flags stand 8 foot tall in perfect rows and columns in honor of the lives lost in the terrorist attacks on September 11th 2001. This celebration also serves to honor the men and women who defend our freedoms. The living memorial is a patriotic tribute to the strength and unity of Americans.
A breathtaking display of patriotism and unity, this community project is free to all who wish to participate and heal together from the heartache of a nation attacked. Everyone is welcome.
This community event will only run from September 9 - 19, 2009 at the Crossroads Point Business Center® in Jerome, ID (Exit 173, across the street from Flying J at the US 93/I-84 interchange).
Please join us – this event is not to be missed!
For more information about the Patriot Day Celebration or Flag Memorial display, contact event organizer Blair Crouch by email or phone at (208) 324-6644.
June 22, 2008
Article Courtesy of Blair Koch, Correspondent
JEROME - One hundred years ago construction began on the hotel Idaho, which was later called The North Side Inn.
The grand hotel entertained perspective buyers for North Side tracts sold through the North Side Land & Water Co. and became a landmark destination along the highway between Boise and Pocatello.
But time took its toll, and in 1966 the hotel was torn down but never forgotten.
In 1994 Arlen Crouch purchased a 497 acre plot on the west side of the Interstate-84 and Highway 93 intersection, now known as Crossroads Point®. Crouch, of Jerome, remembered The North Side Inn in fully glory. Even before the land for Crossroads Point® was purchased he dreamed of resurrecting the inn.
On Thursday, that dream became reality with the ground breaking ceremony for the Heritage Centre.
The Heritage Centre is designed to replicate the North Side Inn on the inside and out.
"The Heritage will have the two spheres and full wrap around terrace, it was designed to look just like the North Side Inn," said Project Manager Brandon Hoobler, with Dragt Construction, of Filer. "It is going to connect us back to where we were in 1908, the hotel was here from the beginning, and was a major draw for Jerome. Everyone was sad to see it go and we are glad to be a part in bringing it back."
Building the Spanish-Colonial style structure is quite an undertaking for Dragt Construction, said Hoobler, as the 13,500 square foot, three-story facility marks one of the largest projects for the company.
Dragt Construction will own the building and oversee renting out professional office space.
"We're ready. We have verbal confirmation for about 60 percent of the rental space. We are moving Dragt headquarters from Filer to the building and envision it being a professional center with lawyers, architects, doctors, realtor's and title companies, businesses like that."
Once Heritage is completed in February, Dragt plans to build the Legacy - another office building with a style similar to the Heritage that will be located nearby.
"(The Legacy) will be a 19,000 square foot, sister building," said Hoobler.
Heritage sets a higher standard for new buildings and remodels in Jerome, said Chamber of Commerce Executive Director Elizabeth Thomas.
She also said that the building and the business park that surrounds it will bring new businesses and jobs to the region.
Crouch said he is excited to see his dream of bringing the architectural marvel of The North Side Inn back to Jerome County.
"I saw the building in operation and it was a tragedy to take it down. I've always wanted to replicate it," he said. "I remember, when you walked into it, all were in complete awe of the building. It stood out and was an absolute marvel to be appreciated."
Resurrection of the North Side Inn is a historic passage for Idaho, said David Leroy of Boise. Leroy, former Idaho Lieutenant Governor and Attorney General, is now a Boise attorney and chairman of the Idaho Abraham Lincoln Bicentennial Commission.
"Never before in Idaho history has anybody ever reconstructed a commercial building. This event is important, it shows a new corner being turned in Idaho's future," Leroy said. "So often we appreciate things historic in the abstract but to touch an artifact, walk down a historic hallway; we'll really get to go back in time. This is not just a commitment to commerce but a commitment to what Idaho was and should remain."
The 500-acre development at Crossroads Point® is the largest Planned Unit Development in Idaho, and it will be built along the second busiest intersection in the state, Crouch said.
Joe Herring, Region IV Development Director, said Crossroads Point® is the kind of diversified business development the area needs.
"This whole development will help bring a new caliber of business to the area. With the Comfort Inn & Suites hotel that is already here at Crossroads® , it brings a whole new caliber of lodging to the market and the businesses at Crossroads® will do the same thing," Herring said.
Blair Koch may be reached at (208) 543-0910 or blairkoch@gmail.com
December 7, 2006
Crossroads Point Business Center®, located at the I-84 US Highway 93 in Jerome County, announced today that Wingate Inn will be coming to the center with a 100 room hotel. Arlen B. Crouch, owner of Crossroads Point®, said: “We are very excited to have such a great hotel coming to Crossroads Point®. This will be a tremendous addition for all of the Magic Valley. It also demonstrates the quality of businesses that are coming to Crossroads Point®.”
David Davenport, Wingate Inn Vice President, said: “We are very eager to come to the Magic Valley. We see tremendous potential for the Hotel and are excited to be part of the Crossroads Point Business Center®.” Mr. Davenport said the hotel will have The Wingate Inn Advantage which includes:
- Free High-speed wired and wireless internet to all rooms
- Free access to the 24-hour business center
- Free use of fitness room and whirlpool
- Free faxes, copying, and printing
- Free local calls and long-distance access
- Free expanded continental breakfast
- Free delivery of USA Today to each occupied guest room
The luxury hotel will have 100 rooms, three conference rooms, an executive boardroom and a sundries shop. Construction will start March 1, 2007 with a completion date expected for March 1, 2008. The ownership of the hotel will be VanDur Properties LLC.
Wingate Inns International is an original, new construction-only, mid priced hotel chain without food and beverage. The first Wingate Inn hotel was opened in 1996. Today, there are over 180 hotels open and under development in the United States and Canada. Wingate Inn hotels were designed based on input from seasoned travelers, travel agents and hotel developers.
The Wingate Inn underwent an ownership change and currently operates at Crossroads Point® as a Comfort Inn & Suites.
September 8, 2006
A ribbon cutting will be held Monday for Crossroads Point Business Center®, located on a 492-acre site on the northwest corner of Interstate 84 and Highway 93.
Thirty acres of the site will be home to a new St. Benedicts Family Medical Center, a 25-bed critical access replacement hospital.
"We're not just rocks and sagebrush anymore!" said Blair Crouch, general manager of Crossroads Point Business Center®.
The community is invited to come and learn more about the hospital and other plans for the site, which includes a new FedEx Ground building expected to be completed October 1.
The celebration will be immediately after a special tribute to the 3,000 people killed in the terrorist attacks five years ago on Sept. 11, 2001. The tribute will begin at 11 am.
Sponsor It, Own It, Take it Home & Fly It
September 7-20, 2006 • Hosted by Crossroads Point®
August 23, 2006
Crossroads Point Business Center® in Jerome, ID will once again be the host city to a Patriot Day Healing Field Flag Memorial of 3000 flags. These 3'x5' flags will stand 8' tall in perfect rows and columns across a field of green and will stand in honor of the lives lost in the terrorist attacks on September 11th 2001. This living memorial will fly as a patriotic tribute to the strength and unity of Americans.
A breathtaking display of patriotism and unity, this community project is free to all who wish to participate and heal together from the heartache of a nation attacked. For more information on the history of the Healing Field read the Story of the Idea.
Everyone is invited to participate in this community event on September 7-20, 2006 in Jerome, ID at the Crossroads Point Business Center®. Bring a camera and your family. Help us remember, honor and heal.
The Healing Field patriotic flag memorial is hosted by Crossroads Point Business Center®. The flags need your sponsorship. You can sponsor a flag and after the event you can take your flag home to continue your tribute and honor to our great country. Each 3'x5' flag comes with and eight foot pole and the rebar to post it in your lawn. The funds raised from the sale of the flags will be donated to local charities.
Volunteer: volunteers from the community are invited to help assemble the flags and place them on the field. If you or your organization would like to be a part of this moving event contact: Arlen Crouch at (208) 280-6644 or email arlencrouch@aol.com
Help us keep alive the memories from the event, and everything that each of these flags represent!
September 9-15, 2005
Crossroads Point Business Center® was the host to the 2005 Patriot Day Healing Field Flag Memorial consisting of 3011 flags arranged on more than 3 acres. The 3' x 5' flags stood 8 foot tall in perfect rows and columns across a field of green in honor of the lives lost in the terrorist attacks on September 11th 2001. We honor the many men and women who have fought for our freedom in the current and past wars. This living memorial flew as a patriotic tribute to the strength and unity of all Americans.
A breathtaking display of patriotism and unity, this community project was free to all who wish to participate and heal together from the heartache of a nation attacked. The flags were proudly displayed in the blowing wind from September 9-15, 2005 in Jerome, Idaho at the Crossroads Point Business Center®. The project was organized locally by Arlen and Derrel Crouch.
Each flag was available for sponsorship. After the event, those who sponsored flags were able to take them home to continue their own tribute and honor to our great country. The funds raised from the sale of the flags were donated to local charities. Volunteers from the community helped assemble the flags and place them on the field.
Read the Story of the Idea at the official website for more information on the history of the Healing Field.