The regional demographics of the Magic Valley in south-central Idaho illustrate a pattern of rapid and sustained growth. Crossroads Point® is uniquely located, allowing central access to both the expanding region, as well as interstate access to Salt Lake City and other major cities for easy distribution of your products. Additional information can be found at Idaho's Department of Labor and Department of Commerce.
The population of Twin Falls County* has grown steadily from 73,143 in 2008 to 86,081 in 2018, a 14.6 percent increase. The population grew at a slow pace of .9 percent from 2017 yet continues to be ranked sixth most populous county in the state. It is a thriving retail hub for south central Idaho and northern Nevada, drawing on a consumer base of about 250,000. It is also the most urban of the region’s counties with almost three-quarters of its residents living within a city border. Abundant natural resources, recreational opportunities and cultural events attract travelers and residents.
The city of Twin Falls is the county seat with a population of 49,202. It lies on the edge of the spectacular Snake River Canyon spanned by the Perrine Bridge, one of the nation’s few legal take-offs for BASE jumpers. A path winds along the canyon rim adjacent to a new visitor’s center, retail shops, restaurants and a clubby event center, all with a bird’s eye view of golf courses. World-renown Shoshone Falls is just two miles up the canyon. A strong job market, wildly successful downtown redevelopment and job creation support continued growth.
|Twin Falls County Demographics*|
|Per Capita Income||$38,291|
|Average Annual Wage||$35,680|
|Average Commute**||16.2 Minutes|
|Twin Falls City Cost of Living (Percent of National Average)**|
|Misc. Goods & Services||96.2%|
Twin Falls County Workforce Trends PDF
.6 MB Download
Jerome County’s* population grew 1.1 percent from 2017. It rose 13 percent from 21,217 in 2008 to 24,015 in 2018. Jerome is the county seat and by far the largest city at 11,636. Novolex, a plastic grocery bag manufacturer, and Idaho Milk Products, a state-of-the-art milk processing plant, are examples of the newer companies requiring workers with higher-than-average skill levels. The dairy industry continues to be a major force driving the local economy, drawing feeder businesses such as Agropur, previously known as Jerome Cheese, Darigold and Commercial Creamery. Old Hickory Sheds filled the former Con Paulos auto dealership while new schools and a new senior center were constructed during the Great Recession.
Pre-recession, affordable housing also grew and commercial interests sought locations close to the interstate and highway systems. Most recently, construction for community services includes a $12.1 million new jail, waste water infrastructure improvements judicially confirmed after voters denied the bond request—a $35.8 million investment and the Jerome School District is expanding facilities and improving learning opportunities as enrollment grows.
|Jerome County Demographics*|
|Per Capita Income||$38,279|
|Average Annual Wage||$38,121|
Blaine County’s* population rose 5.4 percent from 21,477 in 2008 to 22,601 in 2018, slower than previous high growth decades. Population losses in 2010 and 2011 exacerbated the slow growth trend. The year-over-year growth is at 1.5 percent. Hailey is the county seat and largest town at 8,282. Beautiful mountains and virtually unlimited recreational opportunities make Blaine County a destination for visitors, both domestic and international. The world famous Sun Valley Ski Resort reported a record number of skier days during the 2018-2019 season, over 400,000.
Local leaders are working on issues such as affordable housing and how to attract workforce. The recession was severe, dramatically cooling building activity in upscale subdivisions and condominium projects. Ketchum, the commercial hub, has two new hotels in the downtown—the Limelight and Hotel Ketchum, along with an excavated site. Bellevue opened the Silver Creek Hotel in 2017. New direct flights from major cities and regional jets should increase access, mostly supported by local option tax.
|Blaine County Demographics*|
|Per Capita Income||$102,546|
|Average Annual Wage||$42,802|
The population of Minidoka County* is growing after a series of starts and stops. Incremental increases in eight of the last 10 years produced a 7.4 percent increase over the decade to 20,825 in 2018. Rupert, the county seat, has an estimated population of 5,814 for 2017. The downtown core has retained its historic buildings including the iconic Wilson Theatre, renovated with community collaboration. The downtown plaza is one of the few remaining in Idaho, continuing to be the centerpiece of the community.
Still heavily dependent on agriculture and food processing, the county economy has diversified to include durable manufacturing and wholesale and retail trade tied to agriculture. Wages tend toward the low end — a challenge in attracting and retaining workers but appealing to new businesses. National employers have been willing to pay higher wages although they remain below competing states. Renewed economic vitality, the area’s scenic beauty and the lure of nearby recreation are drawing new residents and companies.
|Minidoka County Demographics*|
|Per Capita Income||$37,706|
|Average Annual Wage||$37,936|
Cassia County’s* population grew 7.8 percent over the last 10 years with highest growth during the Great Recession. Population is estimated at 23,864 in 2018, up from 22,134 in 2008. The county diversified beyond agriculture as national companies relocated and existing businesses survived the recession. Efforts to market Cassia and Minidoka counties together through a community partnership that spotlighted low land and labor costs were successful in landing new businesses. The area offers an array of natural resources and recreational opportunities.
Burley, the largest city with a population of 10,474 is on the banks of the scenic Snake River. It is a short jaunt to the City of Rocks National Reserve for climbing and Pomerelle Mountain Resort for skiing. City and business leaders expect moderate to strong growth based on the favorable business climate and Burley’s investment in waste water capacity.
|Cassia County Demographics*|
|Per Capita Income||$44,132|
|Average Annual Wage||$36,733|
Gooding County’s* population of 15,196 in 2018 lost ground since 2008, down .1 percent. Restructuring at the Idaho School for the Deaf and Blind between 2003 and 2006 took its toll, as did the recession and the ebb and flow of dairy prices in 2009 and the last few years. Gooding County is the state’s dairy leader, but the explosive growth over the last 15 years was blunted by moratoria on dairies and feedlots. The industry has converted typically migrant, seasonal workers into permanent residents with 29.1 percent Hispanic population.
The county seat and largest town is Gooding at 3,452 residents in 2017, a drop of .2 percent. Wendell, coined the Hub City due to its central location, is the second largest town at 2,702. More than half the county lives outside town borders. Despite the predominance of dairy, the county’s agriculture is diverse raising specialty onions and beef cattle to being a national leader in trout. North Canyon Medical Center opened its new facility in 2010 in Gooding as a county hospital. Taxpayers voted to move it to a non-profit status in 2018 allowing it to build a clinic in Buhl.
|Gooding County Demographics*|
|Per Capita Income||$56,256|
|Average Annual Wage||$36,547|
Lincoln County’s* population has risen 6.3 percent in the last 10 years to 5,360 in 2018. The city of Shoshone, considered the gateway to Sun Valley, is the county seat with a population of 1,502. Lincoln County continues to rely on agriculture with several large dairies contributing to the industry’s regional growth. Manufacturing was nearly nonexistent prior to Glanbia Food’s whey processing plant in Richfield and Rocky Mountain Hardware, which machines high-end brass fixtures and hardware in Shoshone.
As a bedroom community to both the Wood River Valley and Jerome/Twin Falls, workers have an easy commute. Affordable housing continues to be an issue in the Wood River Valley. This gap fueled growth of subdivisions and residential construction in adjacent communities like Shoshone. There is a high ownership ratio of 73 percent and low multi-family households at 4.4 percent. The average household size is large at 3.26 versus the nation at 2.63. The Hispanic population comprises 29.6 percent of the population in Lincoln County.
|Lincoln County Demographics*|
|Per Capita Income||$34,342|
|Average Annual Wage||$36,196|
Camas County’s* population declined four years out of the last ten years. The 2018 population is an estimated 1,097, up 2.7 percent. It is the second least-populated county in Idaho but contains some of the most beautiful and rugged scenery. At an elevation of 5,069 feet, Camas County offers recreational opportunities from fishing, hunting, skiing and snowmobiling to camping and golfing.
Fairfield, the county seat and only major town with a population of 402, is at the foot of vertical Soldier Mountain with a summit elevation of 7,177 feet. The distance from population centers and the interstate limit its development. Consequently, the outlook is for steady growth over the next decade as tourism in areas such as nearby Sun Valley return to pre-recession levels.
|Camas County Demographics*|
|Per Capita Income||$37,216|
|Average Annual Wage||$52,277|